Competition is fierce. Consumers demand more. When it comes to electrical services, capturing the attention of potential customers is paramount for business growth.

Service-based businesses face more competition than ever. From local electrician businesses to national franchises, prospects have more options to choose from than ever. Which means that ensuring your business attracts and retains customers is non-negotiable.

In an era where digital presence is as crucial as the services offered, local electricians must harness the power of digital marketing to stay ahead. However, with all the noise, advice and tips in the marketplace—it’s easy to do nothing. Or put off marketing initiatives until tomorrow because you’ve got too much on your plate.

Being found on Google when a local consumer needs to hire an electrician can keep your phone ringing off the hook and inbound leads flowing through your website and into your CRM. A large pipeline of leads is necessary to keep a fully booked calendar. Availability on your calendar equates to missed revenue opportunities for your electrical contracting business.

Facebook is one of the most effective ways to market an electrical contracting business, as more than 80 percent of its user base is in the 30 to 44 age demographic, which is the ideal age of those likely to need to hire an electrician.